Develop your show presence and generate maximum interest in your product or service with proper preparation. We've put together our handy Exhibitor Toolbox to help you make the most out of your show experience!
Planning is key
Begin with the end in mind - what do you want to achieve? Proper planning will make all the difference.
Successful stand design
Exhibitor visitors are highly visual - an inspiring stand will attract more visitors than any gimmick.
Promotion and advertising
Promote the event as if it's your own, because it is! People need to know you'll be there.
And ... action! At the show
You've got a wonderful stand set up ... now at the show, you'll need to engage with the visitors.
Giveaways and incentives
People love a bit of swag, and it will help them to remember your brand. Here's some ideas ...
Exhibitor sins
Don't put people off! Avoid these common mistakes that might be costing you sales at the show.
Follow up leads
Prompt and effective follow-up is critical - have a plan in place and execute it well.
Review and learn
It's important to review your performance so you can start planning your next exhibition!
