Exhibitor

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Make the most of your show experience and maximise interest in your stand.

Bay Events has nearly three decades of experience in the events industry. We've put together handy exhibitor tips and tricks to help exhibitors achieve a successful show experience.

Location for a stand at a trade show

The best location for your trade show stand

The show layout, your stand requirements and your budget all need to be considered.

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Entice visitors to stop at your stand

A successful trade show stand offers something exciting and different.

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Successful trade show stand design

Humans are visual creatures - an inspiring stand attracts more visitors.

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Running a competition at a show

A prize is a great incentive to attract visitors to your stand.

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Common exhibitor mistakes

Even experienced exhibitors can make rookie mistakes!

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Establish your goals for at the show

You're more likely to achieve your goals if you actually set some.

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Promoting your show presence before the event

Make sure you let potential customers know you'll be at the show.

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Preventing staff from burning out at an event

Show staff are not robots! Ensure they are healthy and happy during the event.

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How NOT to scare away show visitors

Rather than using aggressive tactics, be approachable and friendly.

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The benefits of a corner stand at a trade show

Corner stands are found at the ends of rows of stands, open on two sides.

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Why exhibitions have waiting lists

Surely an exhibition is keen to fill stands - why do some businesses go on a waiting list?

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Effectively following up leads

Make the most of the momentum you gained at the show by following up leads.

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Why you should advertise in an event handout

Take advantage of advertising that is directed straight at your target audience.

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