Ensure potential customers know you're going to be at the show and encourage them to seek you out and visit your stand.
Promote the event as if it's your own - because it is!
Your stand at the show should feature something that can't be found on your website or instore. A successful trade show stand offers something exciting and new.
Add information to your website - show organisers will always be happy to provide you with logos or possibly even graphics.
If you have a calendar, add the event to it.
Is there an exhibitor list on the show website? Check the details of your profile - is your business in the right categories? Is the logo up to date? Work with the organisers to update and improve your listing.
Does the show feature business or product profiles? Maybe they list recipes or promote show specials. See if you can be included.
Does the show have a social media presence such as Facebook or Instagram? Like their profiles with your own business account, and start liking and sharing.
Create your own posts and encourage them to be shared, and create a Facebook event.
Contact the organisers to see if you can obtain complimentary or discounted passes, and run giveaways for customers.
If you send out regular emails to your database, remember to mention the upcoming event and encourage people to attend.
Target your print advertising to the right audience - local newspapers are a good start, or magazines targeted to your particular audience.
Timeliness is key. Print deadlines are often far in advance - make sure you're organised.
Arrange posters, signs and billboards in high foot or car traffic areas to spread awareness. If you have a shop window, this is an easily accessible place for you to advertise.
Ask the show organisers - they may be happy to provide you with posters.
This is particularly effective if you already advertise on radio - you can simply tailor your existing ad by using the last few seconds to mention your presence at the show.
A successful trade show stand offers something exciting and different.
Make the most of the momentum you gained at the show by following up leads.
Take advantage of advertising that is directed straight at your target audience.
Bay Events Ltd are Tauranga's leading exhibition organisers, proudly bringing you the Tauranga Home Show, the BOP Home & Outdoors Show and the Tauranga Food Show.
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