You may be surprised to find the main aim is NOT to sell as much floor space as possible with no regard to the way the show is presented.
The main aim of a show organiser is to create a successful show from both an exhibitor and visitor point of view.
Repetitive products also frustrates the visitor. A food show full of nothing but bread would be disappointing (still delicious, but disappointing!).
Too many similar products in an exhibition dilutes the market. Having a lot of similar offerings means exhibitor sales will be weaker and they will have an unsuccessful show.
Humans are visual creatures - an inspiring stand attracts more visitors.
Even experienced exhibitors can make rookie mistakes!
Corner stands are found at the ends of rows of stands, open on two sides.
Bay Events Ltd are Tauranga's leading exhibition organisers, proudly bringing you the Tauranga Home Show, the BOP Home & Outdoors Show and the Tauranga Food Show.
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