SUCCESSFUL STAND DESIGN
Use colour. If your branding has a colour theme, embrace it! This will help people to remember you.
Use images. Humans are highly visual creatures!
Make use of the space. If you have a big wall, make a big poster!
Use a catchy tagline. A strong catchphrase will capture attention. Choose something short and easy to read that embraces your product or service.
Try to hit people with too much detail at once. People are not going to stand and read a lot of text.
2. UTILISE THE SPACE
KEEP IT CLEAR AND CONCISE
Don't try to cram in as much stuff as you can - print advertising talks about the importance of 'white space' and you need to keep this in mind when designing a physical stand too.
Clutter will make it look messy and uninviting, and too much on display will become 'meaningless noise'.
MAKE USE OF HEIGHT
Talk to the show organisers to see if you can make use of height. This can be a great way to create a display of impact without overcrowding the stand itself.
All exhibitions will have generic flooring, but if you want your display to stand out from the rest, consider laying your own flooring on top. This will create the impression of a separate space that is all your own.
THINK ABOUT YOUR FLOOR PLAN
What do you want visitors to do when they're at your stand? Plan your space accordingly.
It can be a good idea to have meeting areas near the back, to draw visitors away from the crowds and into your stand.
3. GET INTERACTIVE
Got a great looking display? Take things up a notch and engage the senses - people love to have something to touch, something to taste, something to do! Sound is a fantastic way to attract curious visitors.
It's easy for businesses selling makeup to give people makeovers or businesses selling drinks to give people a taste. But what if you're selling water filters? That's a little harder, and it's time to get creative! How about offering samples of tap water and filtered water, and asking visitors if they can identify which is which?
HERE'S SOME IDEAS:
Feature live product demonstrations to attract attention.
Interactive touch screens are a great way to engage people, and increase your display value - they don't take up much space, but can show a large range of information.
Make use of power points. Why not offer free mobile phone charging? This will get visitors hanging around your stand, absorbing your brand's message.
Run interactive competitions or challenges. Selling taps? Of course you'll already have a tap display in place, so why not encourage visitors to see if they can throw a small hoop over them, country fair style, to win a prize? See our page on GIVEAWAYS AND COMPETITIONS for more ideas.
4. LIGHT IT UP
Lighting is not a luxury - on a basic level, it allows visitors to clearly see your display, but on a deeper level, it will create atmosphere and tone that can make you stand out from other exhibitors.
5. STORAGE IS IMPORTANT
A stand lacking in storage can lead to chaos - pamphlets everywhere, samples and information hard to find, exhibitor drink bottles littering every surface! Ensure you allocate at least a small area for storage, shielded from the public eye.
6. STAFF ARE ON DISPLAY TOO!
Staff attending the stand are just as much a part of the visual as your biggest poster. Ensure they're dressed to fit in to your display, and wearing their most important accessory - a smile!
7. FUTURE-PROOF YOUR STAND
Building a successful stand will involve money, time, and effort. Make sure it's not a one-hit wonder by future-proofing your design and allowing it to be used at other shows!
Modular sets are a great way to ensure your stand can be used in varying setups, which is essential as not every show floor plan is the same.
8. ASK A PROFESSIONAL
If display isn't your strong point, consider employing a professional for help. A few words of advice from an experienced stylist could go a long way!
There are also a number of companies that specialise in customised exhibition stand design. You will even find options that include a team of builders who will install and dismantle your stand for you!
8 TIPS FOR DESIGNING YOUR EXHIBITION STAND
Your stand display is incredibly important! People form an opinion on you in just a few seconds as they walk towards your stand - what is it about yours that's going to make them stop and take notice?