REVIEW AND LEARN
2. PRACTICE YOUR PICKUP LINES
What did you find your best 'pickup lines' were? Test a few ice-breaking techniques, and you'll quickly find which are the ones that work and which scare people off.
3. REVIEW YOUR STAFFING LEVELS
Anticipating how many staff you will need it a delicate balancing act - and you may not get it right the first time. You don't want to overstaff and have a lot of bored sales reps standing around having nothing to do, but you also don't want to everybody to be frantic with no time for a break.
The best way to establish a good level of staff is to do a couple of shows and work it out through trial and error.
4. REVIEW THE RESULTS
You need to ensure that the show worked for you - but don't worry if the results don't make themselves apparent immediately. It can be weeks or even months before prospects that you met at the show come forward and actually require your product or service. You need to follow up to make sure you take full advantage!
Hopefully you managed to set some goals before the event (check out our tips for planning in PLANNING IS KEY), compare these to your measurable results from the show.
5. TALK TO THE ORGANISERS
Talk to the show organisers to get some feedback on visitor numbers, this will give you a broad idea of how many people have seen your brand over the event.
6. BOOK EARLY
Don't be left with the stand out in the back corner! Once you've decided the show works for you, get in early and book for next year.
6 WAYS TO LEARN FROM YOUR EXHIBITION EXPERIENCE
Whether it's your first show or you're a seasoned exhibitor, everybody can take on board lessons learned at a show to make the next one the best yet!
1. LOOK AROUND
The best place to get ideas for an exhibition stand is at an exhibition! Take a few minutes to wander the aisles and check out the other stands - take note of:
Who is busy - what is it about their stand that is attracting people?
Who is being passed by - why do you think they're not getting many visitors?
Displays and layouts that you think work.
Giveaways and incentives that are creating a buzz.
Which locations that seem to get more traffic, such as corner stands or ones near the entrance.