Check out our show websites:
Tauranga Home Show Tauranga Bay of Plenty
The Seriously Good Food Show Tauranga Bay of Plenty
Bay of Plenty Home Show

PROMOTION AND ADVERTISING

1. GET ONLINE
WEBSITE
  • Add information to your own business website - the show organisers will always be happy to provide you with logos, pictures or even a completed banner that you can add.

  • Is there an exhibitor list on the show website?  Check the details of your profile - is your business in the right categories?  Is the logo up to date?  Work with the organisers to update and add to your profile.

SOCIAL MEDIA
  • Does the show have social media presence, such as Facebook, Twitter or Instagram?  Make sure you like them with your own business account, and start liking and sharing!  The more people that know about it, the better for you.

  • Create your own posts and encourage them to be shared around too.

  • Run your own giveaway or competition to win tickets to the show - contact the organisers to see if they can help you out with complimentary or discounted passes.

  • Don't forget to stay active online during the show, sharing pictures of your display and happy visitors.

BLOGGING
  • Does the show website have a blog?  Ask to be featured with interesting information about your business such as new products and show specials.

  • If you have your own blog, make sure you mention that you're going to be at the show and why people should visit you.

EMAIL
  • If you send out regular email newsletters to your database, remember to mention the upcoming event and encourage people to go.

2. PUT IT IN PRINT
NEWSPAPERS & MAGAZINES
  • Target your print advertising to the right audience - local newspapers are a good start, or magazines tailored to your particular audience.

  • Timeliness is key.  Deadlines attached to print media, particularly magazines, are far in advance.  Make sure you're organised!

BILLBOARDS & POSTERS
  • Arrange posters, signs and billboards in high foot or car traffic areas to spread awareness.  If you have a shop window, this is an easily accessible place for you to advertise.

  • Ask the show organisers - they're probably happy to provide you with posters!

3. MAKE SOME NOISE
RADIO
  • This is particularly effective if you already advertise on radio - you can simply tailor your existing ad by using the last few seconds to mention your presence at the show.

4. SHOW-SPECIFIC ADVERTISING
VISITOR GUIDE
  • Ask the organisers if they're handing out a visitor guide at the show.  Does it feature advertising?  Check your options.

SHOW BAGS OR GOODIE BAGS
  • Many shows hand out bags to visitors as they walk in the door - can you feature a brochure or sample in there?

  • Sometimes shows may give out or sell goodie bags for visitors.  This is a great place to promote your branding with samples (particularly full-size samples!), or discount coupons for your store or service.

5. TARGET YOUR HOT PROSPECTS

If you have VIP customers or hot prospects that you'd really like to impress by showing off your stand, organise complimentary tickets for them to really make them feel special.  Talk to the show organisers to see if they can help you out with a discounted rate.

5 WAYS TO PROMOTE YOUR EXHIBITION PRESENCE

 

People need to know you're going to be there!  Make an effort to promote your presence, and what you're offering that can only be found at your stand at the show.