Check out our show websites:
Tauranga Home Show Tauranga Bay of Plenty
The Seriously Good Food Show Tauranga Bay of Plenty
Bay of Plenty Home Show

AT THE SHOW

1. BE APPROACHABLE
GREET PEOPLE PASSING YOUR STAND
  • Always smile and make eye contact.

  • Say good morning / good afternoon.

  • Wear a name tag - visitors will be talking to a lot of people and may not remember your name even if you introduce yourself.

TALK THE TALK
  • Ask open ended question.

  • Listen to what your prospects want.

  • Sell benefits, not features - how is your product or service going to help them.

GIVE THEM SPACE
  • Never initiate conversation with a long-winded explanation or pushy sales pitch.  Nothing will scare visitors off faster than an exhibitor that appears impatient for a sale, and you won't gain anything by forcing people to listen. 

  • Think about the approach taken by cold call telemarketers - their lengthy rambling just makes you more desperate to get off the phone and your stand visitors are no different!

PAY ATTENTION
  • Be present!  If you appear bored or distracted, visitors will move on.

  • Try to be available at the front of your stand where visitors are passing.

  • Stand up so you are on the same level as people passing.

  • Look up - even if you're in the middle of finishing an important contract, look up and greet visitors and say, "I'll be right with you, feel free to look around!"

  • Don't eat at the stand, or get absorbed on your mobile phone.

5 ESSENTIAL EXHIBITION EXPLOITS

 

A big exhibition is busy, loud, and action-packed.  Be prepared and take on board some of our expert tips for making the most out of the show.

2. BE MEMORABLE

Once visitors have moved away from your stand, how are they going to remember you?  They're in a situation where there's a lot of information being pushed their way, and often exhibitions have a theme (such as a food show or a home show) and it can be hard to recall who was who.

Be remembered with:

  • Business cards

  • Pamphlets or booklets

  • Promotional items (make sure your logo is on everything)

If your customer has walked away having purchased one of your products, congratulations!  Now capitalise on that and get some repeat business.  Include a coupon for a discount next time they buy from you!

3. GATHER INFORMATION

You'll be meeting a lot of prospects.  Put a system in place to gather their details so you can add them to your mailing list!

Don't ask for too much, people are (rightfully) protective of their personal data.  Make sure you have a privacy policy in place.

4. LOOK AFTER YOUR STAND

Keep your stand clear of rubbish and ensure stocks are replenished.

 

Spare a few moments at the end of each day to take note of what you're running low on, or things that would have come in handy, and organise to bring them in the next morning.

5. LOOK AFTER YOURSELF

It may seem like it's ALL about the visitors - but you're important too!  A happy, healthy exhibitor is going to be ready to tackle the show with plenty of enthusiasm.

  • Keep hydrated (but keep your water bottles stored out of sight!).

  • Wear comfortable shoes.

  • Get plenty of sleep the night before.

  • Take regular breaks - including a lunch break.

  • The exhibition hall is likely to be too hot or too cold for your personal preference - wear layers so you can easily adjust to the climate inside.